The ledger · Small-business accounting

GoodBooks

Full accounting in one straight-shooting system — AR, AP, GL, payroll, inventory, and reporting without spreadsheet gymnastics.

Square the books. Keep the frontier.

Built for owners and bookkeepers who want one honest ledger — not a pile of disconnected tools.

  • Built for serious small businesses that invoice customers, pay vendors, run payroll, and need clean books every month.
  • Full accounting cycle in one system — AR, AP, GL, banking, and reporting without spreadsheet gymnastics.
  • Payroll and time tracking included so labor, invoicing, and financial reporting stay aligned.
  • Web-based and team-ready with role-based access so owners, bookkeepers, and managers work from the same data.

Everything a Small Business Needs to Keep the Books

The core pillars of a real accounting system — without enterprise cost or complexity.

Chart of Accounts & General Ledger

Set up your full chart of accounts, post journal entries, and run the GL and trial balance your accountant expects.

Invoicing & Receivables (AR)

Create invoices, receive payments, apply credits, and track every open balance with AR aging built right in.

Bills & Payables (AP)

Enter vendor bills, convert purchase orders to bills, pay multiple bills at once, and keep AP aging clean.

Sales & Customers

Manage customers, create quotes, issue sales orders, and convert them to invoices without re-keying line items.

Vendors & Purchase Orders

Maintain supplier records, raise purchase orders, and track commitments separately from the bills that follow.

Inventory

Track items and warehouses, post stock adjustments, and pull stock ledger and valuation reports from one system.

Banking & Reconciliation

Connect bank accounts, categorize transactions, and reconcile books to statements every month.

Payroll

Run payroll, calculate withholding, and post payroll entries to the GL without requiring external tools.

Reports & Dashboard

Profit and loss, balance sheet, cash flow, AR aging, AP aging, and inventory reports in one reporting center.

Fully Web-Based

Nothing to install. Open a browser, log in, and your books are there from any device.

Multi-User & Role-Based Access

Give bookkeepers, managers, and owners exactly the access they need and nothing they should not see.

Time Tracking

Log billable and non-billable hours, tie entries to customers and jobs, then feed them directly into invoices.

Sales Tax & Rates

Configure tax jurisdictions and rates, apply them consistently on AR and AP, and reduce rework when rates or rules change.

Budget vs Actual

Set budgets by account or category, then compare to actuals in reports so variances show up before month-end surprises.

Job Costing & Projects

Tag transactions to jobs or projects, roll up labor, materials, and overhead, and see margin without exporting to spreadsheets.

Recurring Transactions

Schedule repeating invoices, vendor bills, and journal templates so routine work posts on time without manual re-entry.

Expense Claims

Capture employee receipts and mileage, route approvals, and post reimbursements or billable costs straight through to the GL.

Audit Trail

See who created or changed key postings and when — a cleaner story for owners, CPAs, and anyone reviewing the books.

Attachments & Documents

Store receipts, statements, and PDFs with bills, invoices, and journal entries so support lives next to the numbers.

How We Stack Up

Scores reflect common buyer-facing positioning (not an exhaustive RFP matrix). Yes = clearly advertised or widely accepted strength; Partial = varies by edition, partner, or scope; No = not a marketed advantage; Unclear = insufficient public detail.

Dimension GoodBooks QuickBooks Online Xero Wave Sage Intacct Zoho Books
Basic accounting + operations (table stakes)
General ledger + chart of accounts depth Yes Yes Yes Partial Yes Yes
AR invoicing, payments, and aging Yes Yes Yes Yes Yes Yes
AP bills, approvals, and aging Yes Yes Yes Partial Yes Yes
Bank feeds + reconciliation workflows Yes Yes Yes Partial Yes Yes
Payroll posture (native or tightly coupled add-on) Yes Partial Partial Partial Partial Partial
Inventory tracking for stock items Yes Partial Partial No No Partial
Time tracking tied to billing Yes Partial Partial Yes Partial Partial
Purchasing flow (PO to bill continuity) Yes Partial Yes No Yes Yes
Financial statements + accounting close reporting Yes Yes Yes Partial Yes Yes
Specialized / control depth
Multi-entity / consolidation trajectory Partial Partial Partial No Yes Partial
Auditability controls (role-based permissions + traceability) Yes Partial Yes Partial Yes Yes
Operational depth beyond bookkeeping (inventory + purchasing + payroll) Yes Partial Partial No Yes Partial
Commercial / delivery signals
Browser-first deployment (no desktop install required) Yes Yes Yes Yes Yes Yes
Role-based permissions for teams Yes Partial Yes Partial Yes Yes
SMB-focused implementation footprint Yes Yes Yes Yes Partial Yes
Transparent pricing posture Yes Yes Yes Yes No Yes
Lean implementation / time-to-value signal Yes Partial Partial Yes Partial Partial
Pricing (public signals) $10/mo base + sync Tiered plans; advanced accounting and payroll typically add cost Tiered plans by org usage and feature set Entry-level free plan with optional paid upgrades Quote-led pricing oriented to mid-market finance teams Tiered plans with edition-based accounting depth

Pricing row summarizes widely cited public signals and benchmarks — not a binding quote. Confirm current editions and totals with each supplier.

Reference materials

  • GoodBooks feature baseline: cards in this page reflect the intended AR/AP/GL, banking, payroll, inventory, time tracking, tax, budgeting, job costing, recurring flows, expenses, auditability, and attachments positioning used in the comparison matrix.
  • Competitor positioning source type: rows above represent commonly advertised SMB accounting feature posture by product family and edition.

Try it, then run with it

Demo walkthrough and links will be added here.

Straightforward Sawbuck Pricing

GoodBooks is built to stay affordable for growing teams with one predictable monthly fee plus sync where needed.

$10 per month + sync

Final packaging and launch offers will be announced when GoodBooks leaves coming soon.

What's New

Release notes will be posted here as versions ship.